What is data management and why is it important for marketing and sales?

We have the answer, and many more.

ReachForce sits down with Forrester Research to decode the complexities of marketing and sales data. We cover questions such as:

  • Since there are so many layers to data management - quality, governance, security, etc., --who should own the strategy? 
  • What trends have you seen in how organizations are approaching data quality?
  • Where does an organization start with developing a data management strategy?
  • How does dirty data impact sales? How is it affecting sales teams in their ability to be effective in driving new business?

...and much more.

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