So what exactly does an effective B2B marketing data and tech strategy look like? We're going to show you. 

ReachForce, in partnership with Ascend2, fielded the Marketing & Technology Strategy Survey, which represents the opinions of marketers who are dedicated to the B2B marketing and sales channel. 

We have the stats for:

  • Top strategic priorities
  • Marketing data & tech success
  • Most challenging success barriers
  • Strategic priorities vs barriers

...just to name a few ;)

In addition to this data, we have sprinkled in a few pro tips to help guide you with implementing these findings into your own strategy.

 Marketing and Data Technology Report Cover