So what exactly does an effective B2B marketing data and tech strategy look like? We're going to show you.
ReachForce, in partnership with Ascend2, fielded the Marketing & Technology Strategy Survey, which represents the opinions of marketers who are dedicated to the B2B marketing and sales channel.
We have the stats for:
- Top strategic priorities
- Marketing data & tech success
- Most challenging success barriers
- Strategic priorities vs barriers
...just to name a few ;)
In addition to this data, we have sprinkled in a few pro tips to help guide you with implementing these findings into your own strategy.