This eBook provides a deliberate and predictable approach to increasing the velocity and efficiency of the marketing and sales funnel. Hence the term Funnelnomics – the practice of extracting the most value out of the leads as they move through your funnel. Learn how to increase qualified buyers in the marketing and sales funnel to generate faster ROI using the Six Principles of Deliberate Marketing:
- Intention vs. Attention
- Role vs. Title
- Qualified Buyers vs. Leads
- Predictable vs. Spray and Pray
- Nurture vs. Capture
- ROI vs. Response
