Relying on Marketing Automation? You Need Marketing Data Management and Here's Why. 

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Why is the relationship between marketing automation and marketing data management so important? any B2B marketers consider marketing automation a must-have and those who use it understand its importance to increasing their sales pipeline. 

However, marketing automation is severed by data limitations - whether from a lack of quality or completeness - causing a major impact to marketing productivity. 

This ebook details the benefits of having marketing data management to fuel high performance marketing campaigns, including:

  • The Impact of Raw, Untargeted Data
  • Data Commpleteness
  • Data-Driven Marketing