Relying on Marketing Automation? You Need Marketing Data Management and Here's Why.
Why is the relationship between marketing automation and marketing data management so important? Many B2B marketers consider marketing automation a must-have and those who use is understand its importance to increasing their sales pipeline.
However, marketing automation is severed by data limitations - whether from a lack of quality or completeness - causing a major impact to marketing productivity.
This ebook details the benefits of having marketing data management to fuel high performance marketing campaigns, including: