Funnelnomics eBook

This e-book presents a proven method for improving your Funnelnomics, the practice of extracting the most value out of leads as they move through your funnel, by accelerating the conversion of qualified buyers into profitable customer relationships.  It provides a framework for integrating your marketing lead generation programs with sales execution processes to drive growth and profitability. The four steps detailed in this e-book present a structured and measured approach to optimizing Funnelnomics, enabling B2B Marketers to:

  • Fill their pipeline with more qualified buyers
  • Move buyers through the funnel faster and more efficiently
  • Demonstrate greater accountability for marketing spend
  • Eliminate lost revenue due to leaks in the funnel
  • Drive growth and profitability