Why Effective Marketing Automation Starts with Strategic Data Management

A marketing automation platform can serve as a high-powered marketing engine. But only with “high-quality fuel” in the form of accurate, clean and complete data that enables richer targeting, segmentation and personalization.

Unfortunately, many marketing automation systems are hampered by data limitations – whether a lack of quality or completeness. This ebook details the benefits of having marketing data management to fuel high performance marketing campaigns, including:

  • The Impact of Raw, Untargeted Data
  • Data Completeness
  • Data-Driven Marketing