In this eBook you will learn:
- The operational expenses of carrying bad data
- The impact bad data has on good data - how it ruins it and creates new costs
- Industry benchmarks for monthly B2B data decline
- The real ROI benefits of cleaning data with industry validated calculators
- Easy first steps to get your data problems quantified, develop an action plan, and convince your team to get on board.
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Is your marketing database a treasure trove of goodness or a sinkhole where marketing dollars are lost?