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In this eBook you will learn:

  • The operational expenses of carrying bad data
  • The impact bad data has on good data - how it ruins it and creates new costs
  • Industry benchmarks for monthly B2B data decline
  • The real ROI benefits of cleaning data with industry validated calculators
  • Easy first steps to get your data problems quantified, develop an action plan, and convince your team to get on board.

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Is your marketing database a treasure trove of goodness or a sinkhole where marketing dollars are lost?

eBook - The Cost of Dirty Data