Feeding Hungry Reps: Scaling Inbound Lead Flow to Satisfy Sales
A Webinar by ReachForce and Marketo featuring Hortonworks
As your company grows, it's necessary to scale marketing programs accordingly to support your hungry sales team. To achieve this, Leah Grosky, Director of Digital Marketing at Hortonworks, started at the top and worked her way down.
Watch our recorded webinar with Marketo to hear how Hortonworks increased market share by starting at the top of the funnel, personalizing the web experience, and using enriched firmographic lead data to accelerate and simplify conversions.
In this recorded webinar, you'll learn how to:
Create web experiences that engage target audiences and keep them on your site longer
Optimize your webforms for higher conversions
Scale the demand generation engine without adding headcount
Capture robust prospect data to route, score and respond to leads faster