In this video you will learn:
For B2B marketers, there is a big data tsunami approaching. You can either ride the wave — or get crushed by it. The challenge to hanging ten on top of all that data is three-fold:
The 1st issue is data quality. Oh, and bonus, it gets 3% worse every month.
The 2nd issue is data completeness. You can’t be a data-driven marketer without it.
The 3rd issue is data overload: Every new system creates a silo of inconsistent data.
Continuous Data Quality Management
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