Executive Overview: The Data Management Playbook
A research report provided by Forrester
Speed, quality, and self-service: these are the new data management mantras on which the competitiveness and growth of your business depends. Quality data provides a better picture of what customers want across different channels, helping executives and enterprise architects generate new business models to identify, serve, and retain customers.
Slow and inaccessible data results in decreased customer engagement, missed sales opportunities, and lost revenue. In order for organizations to remain competitive, it is crucial that they rethink their approach to data, implementing a strategic data management practice that influences business processes and fosters continuous improvements to successfully measure and drive performance.
Download the report by Forrester that explains how enterprise architects can optimize their data management practices using the data management playbook, which provides a fresh approach to building a successful next-generation data management practice.
In the data management playbook, you will learn the different steps involved in implementing a successful data management practice: