Real-Time, Inbound Lead Form Data Enrichment
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SmartForms™ is ReachForce's solution for real-time landing page data enrichment.
Quickly and easily plugging in to existing forms and landing pages, SmartForms:
- Increases the conversion rate of forms for inbound leads
- Enables real-time lead scoring, routing and segmentation
- Reduces cost-per-lead by shortening the lead-to-opportunity lifecycle
- Works behind the scenes to enrich your leads in real-time with structured firmographic and demographic information
“Marketo Real-Time Personalization and ReachForce SmartForms are enabling us to quickly scale the demand generation engine. SmartForms helps by capturing valuable data we need about our site visitors by appending up to 100 different data points, including address, industry, and revenue. Because of this data, our lead routing accuracy improved 43%.”