Top 20 Data Analytics
"Not everything that counts can be counted and not everything that can be counted counts.” Albert Einstein
Einstein reveals the dilemma that every Business to Business (B2B) marketer struggles with.
To perform activities like market segmentation, marketing automation and buyer profiling, marketers need a sound enterprise marketing database.
Developing marketing initiatives from an unwieldy database — with irrelevant social media capture, out-of-date customer reports and inappropriate information—results in wasted budget and missed revenue opportunities for an organization.
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Review: CIO Data Analytics
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