OnDemand Webinar: Prevent Your Lead-to-Revenue Program From Hitting the Wall

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Lori_Forrester.jpgSuccessful Lead-to-Revenue Management requires a data-driven approach. But what does that really mean?

Since the development of software, the phrase "garbage in/garbage out" has underscored the importance of accurate data. B2B marketing automation vendors have been agnostic with regard to all but the most basic of data quality issues.

Yet, the efficacy of marketing programs will be dramatically impacted by the lack of customer insight - to target, score and engage in context with value.

With Only 38% of marketers claiming a single view of customers across fragmented channels and platforms, and only 12% of available company data actually utilized for customer insight, there is clearly a problem. 
Hosted by ReachForce and Forrester, this on-demand webinar will walk you through a systematic approach to developing and stewarding your B2B customer insight data.

Fill out the form to the right to watch now.