In this Webinar you will learn:
Marketing spends money to acquire lead data, but it's often overlooked that maintainence is required - and without this maintainance unnecessary costs are created and massive results impacts occur.
- The operational expenses of carrying bad data
- The impact bad data has on good data - how it ruins it and creates new costs
- Industry benchmarks for monthly B2B data decline
- The real ROI benefits of cleaning data with industry validated calculators
- Easy first steps to get your data problems quantified, develop an action plan, and convince your team to get on board.
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