In this Webinar you will learn:

Marketing spends money to acquire lead data, but it's often overlooked that maintainence is required - and without this maintainance unnecessary costs are created and massive results impacts occur.

  • The operational expenses of carrying bad data
  • The impact bad data has on good data - how it ruins it and creates new costs
  • Industry benchmarks for monthly B2B data decline
  • The real ROI benefits of cleaning data with industry validated calculators
  • Easy first steps to get your data problems quantified, develop an action plan, and convince your team to get on board.

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OnDemand Webinar: Cost of Dirty Data