It's not about aligning Sales and Marketing to each other - instead you must align both to the same goals and objectives. Only a singular plan with shared objectives, strategy, tactics and measures will produce real results.

We'll also share a few surprising do's and don'ts which debunk the classic understanding of the roles of Sales and Marketing. Things like: DON'T measure salespeople on proposals closed.

Surprised? We were too.

Find out why successful companies DON'T use this as a metric and have increased growth as a result.

This webinar is brought to you by MathMarketing and ReachForce. MathMarketing has helped many companies ramp the performance of their Sales and Marketing engines with clear plans and the skills to execute. ReachForce enables you to target lead generation initiatives at the RIGHT BUYER in the RIGHT COMPANY with role-based contact lists and analytics tools.