Keeping your in-house database clean is a constant job. By consistently updating, cleaning and refreshing the lead generation database, marketers can dramatically impact their campaign results.

This short eBook presents 6 tips on how to maintain and best use your In-house Database:

• Is Dirty Data Sabotaging your Marketing Results?
• 5 Things to Consider When Marketing to your In-House Database
• Dirty Data — Think Relevance Before Repair
• Cleaning Up Your Marketing Database
• 10 Signs Your In-house Database Needs Help BEFORE You Launch Another Program
• How Dirty is Your Marketing Data?