How Developing a Contact Data Strategy Can Power Lead Performance and ROI in 2012

If a well-defined strategy is the foundation for any successful marketing campaign, why do so many organizations fail to apply the same level of attention to the single most crucial element of that strategy?

From acquisition programs to retention efforts, long-term campaigns to time-sensitive offers, establishing a contact data strategy is the essential first step to ensure your marketing activities deliver meaningful, measurable results. This webinar will examine the key elements needed for a successful 2012 data strategy, and how that strategy enables you to deliver on four critical market imperatives:

• Revenue growth and better GTM ROI
• Alignment between sales and marketing
• Better, faster pipeline conversions
• Relevance with buyers

Originally aired on November 15th, Why Data is the New Black is presented by ReachForce VP of Customer Success, RJ Brideau, and Televerde’s SVP of Global Sales, Marketing, and Services, Donna Kent.

For more information about ReachForce or how we can help you implement your own contact data stragey visit our our website.