In this OnDemand Webinar you will learn:
Just like handlebar mustaches and Doc Martens, Data Quality is actually for hipsters, even if on the surface it seems boring and utilitarian.
- Why? Compared to the urgency and glamour of demand generation, lead scoring or the latest big data analytics, data quality seems like the nerdy cousin.
- However, none of these marketing techniques will be effective without a foundation of data quality, which really means no one gets to the revenue party without a ride -- and the nerdy cousin, has a really hot car, stays sober and can drive fast without getting tickets.
- In this webinar we'll show you how data quality is actually the program that should be getting the attention and the glory – we’ll shed some light on why data quality is an issue and how it impacts your bottom line – and can drive you to revenue faster!
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Data quality may seem like the least interesting aspect of demand gen, but expert David Raab shows us that it's the most compelling piece of the demand puzzle.