Data Cleanse & Enrich Case Study: Crain

In this Case Study you will learn how Crain:

  • Achieved 80% match rate on database of 60,000 names.
  • Realized as much as 100% email deliverability rate.
  • Increased email open rates by 31% on average.
  • Achieved 460% email click through improvement in one campaign.
  • Boosted last-minute event attendance by 10-fold with data-driven one-click registration.
  • Freed to focus on sending a higher number of more targeted messages.
  • Empowered to make progressive profiling a reality.