In this Case Study you will learn how Crain:
- Achieved 80% match rate on database of 60,000 names.
- Realized as much as 100% email deliverability rate.
- Increased email open rates by 31% on average.
- Achieved 460% email click through improvement in one campaign.
- Boosted last-minute event attendance by 10-fold with data-driven one-click registration.
- Freed to focus on sending a higher number of more targeted messages.
- Empowered to make progressive profiling a reality.
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