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Download the case study written by Marketo to learn how ReachForce SmartForms™ integrated with Hortonworks' lead forms to simplify lead conversion at the top of the funnel by personalizing the web experience and using enriched firmographic data. 

Hortonworks was looking to increase lead generation activities to support a doubled sales team, so they enlisted the help of Marketo Marketing Automation and ReachForce SmartForms™ which resulted in:

  • 313% increased visit duration
  • 47% increased conversion rate
  • 43% lead routing accuracy through the sales funnel


"Marketo Real-Time Personalization and ReachForce SmartForms™ are enabling us to quickly scale the demand generation engine. SmartForms™ helps by capturing valuable data we need about our site visitors by appending up to 100 different data points, including address, industry, and revenue.” - Leah Grosky, Senior Manager of Digital Marketing at Hortonworks

By filling out the form to the right, you can access the case study and will be sent a PDF of the document as well. 

SmartForms Case Study: Data-driven marketing helps Hortonworks scale inbound lead flow to support a growing sales organization.

Download the case study

Hortonworks Increases Lead Conversion by 47% with SmartForms