In this recorded webinar, 3 Ways Better Data Management Delivers B2B Marketing Revenue Success, you will learn how to achieve lead-to-revenue success with data management from Forrester Principal Analyst Laura Ramos and ReachForce CEO Bob Riazzi. The presenters discussed the three factors critical to helping you improve your B2B data-driven marketing strategy:
- Big Data – How using quality data helps increase ROI.
- Sales Enablement – Bridging the gap between marketing and sales for lead-to-revenue success.
- Marketing Automation – How it can enhance your ABM, predictive strategies, and inbound marketing efforts.
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