12 Steps to Ensure You Are Marketing to the Right B2B Lead Database
A study by DemandGen reported that nearly half of all B2B organizations feel inaccurate data affected their ability to reach the right people in prospect organizations. Getting the right message to the right person has never been more important.
This ebook provides twelve lead data strategies and other critical components necessary to fuel high performance campaigns, starting with the right prospect.
Some of the steps include but are not limited to:
Clarify the Unique Data Needs of Marketing and Sales